Designing the MVP for an AI agent platform.

Olena Kholina

Senior Product Designer

12 years of experience

01 — PROJECT OVERVIEW

Newo AI

Designing the MVP for an Voice AI agent platform

I translated complex AI configuration concepts into clear, implementation-ready product workflows. Working inside a fast-moving product timeline, I shaped the core MVP experience for configuring agents, managing credentials, and navigating a scalable administration platform.

ROLE

Product designer · contract

PLATFORM

Responsive web platform

SCOPE

Agent flows, API keys, patterns, handoff

02 — CONTEXT

An AI product still finding its shape

Newo was developing an early platform that allowed users to create and configure AI-powered agents. The challenge was to organize technically complex functionality—agents, skills, actors, state fields and API credentials—into workflows users could understand, configure and manage through a web interface. I joined as a contract Product Designer to define and deliver the core MVP experience under a fast-moving product timeline.

03 — CHALLENGE

The design challenge

01

Make complex concepts understandable

Users needed to work with unfamiliar entities such as agents, actors, skills and state fields.

02

Support configuration without overwhelming users

Multiple settings, dependencies and system states needed a clear, predictable hierarchy.

03

Move quickly toward an MVP

Evolving requirements demanded rapid prototyping, frequent iteration and close engineering collaboration.

04 — CONTRIBUTION

From requirements to implementation-ready flows

MY ROLE

I turned evolving requirements into structured workflows, reusable interface patterns, and clear interaction details for developer handoff.

My contribution covered information architecture, agent configuration, credential management, form and table patterns, system states, rapid prototyping, validation, and ongoing collaboration with product and engineering.

01 · Information architecture

Defined the hierarchy for key dashboard areas and product entities.

02 · Core workflows

Designed agent skills, API credential management, and supporting states.

03 · Reusable patterns

Created shared forms, tables, cards, navigation, and feedback behaviors.

04 · Handoff

Prepared interaction details and annotated designs for implementation.

05 — PRODUCT STRUCTURE

A scalable model for workspace and agent configuration

The dashboard needed to support account-level administration and the configuration of individual AI agents. I organized the experience around distinct product entities while maintaining a consistent navigation model across the platform.

Workspace

Actors

Agents

Billing

Configuration model

Workspace → Profile and API keys → Actors → Agent → Skills, events, states, settings → Billing

06 — СASE FOCUS: AGENT CONFIGURATION

Guided agent configuration

Agent creation required users to configure several interconnected elements. I structured the experience into focused sections, allowing users to work on one area at a time while keeping the broader configuration visible.

01 · Tabbed structure

Groups related agent settings into predictable, focused areas.

02 · Focused editing area

A central zone for editing the selected skill — one element at a time.

03 · Persistent overview

The skills panel keeps the agent’s structure visible while working.

04 · Clear system actions

Save and Publish carry different levels of visual priority.

05 · Inline guidance

Rules and supporting copy appear next to the fields they describe.

07 — FOCUS: API KEYS

Designing for secure credential management

The API key experience had to balance accessibility with security. Users could generate credentials, identify existing keys, control visibility and status, understand when each key had been created or last used, and manage key states without exposing sensitive information.

01 · Masked credentials

Secret keys are hidden by default after generation.

02 · Visibility control

A key is revealed only when the user explicitly chooses to.

03 · Status toggle

Keys can be deactivated without being deleted.

04 · Usage metadata

Created and last-used dates support auditing and cleanup.

05 · Guidance up front

A persistent note explains how keys are stored and protected.

06 · Single primary action

One clear entry point for generating a new secret key.

08 — UI PATTERNS

Creating consistency across the MVP

Because the product was evolving quickly, reusable patterns were important for maintaining consistency and accelerating the design-to-development process. I applied a shared visual and interaction language across navigation, forms, configuration panels, tables and system states.

09 — FLOW

A simplified agent-creation path

The core flow reduces a technically dense setup into a sequence users can follow: create or open an agent, configure skills, connect actors and state, review additional settings, save, and publish.

Progressive sequence

Each step focuses attention while keeping the overall model understandable.

Clear completion

Save and publish actions make progress and readiness explicit.

10 — OUTCOME

What the work delivered

The project produced implementation-ready MVP workflows for configuring AI agents and managing platform credentials. It also established reusable interaction and interface patterns that could scale as the product expanded.

Implementation-ready

Core agent and credential workflows were ready for engineering handoff.

Reusable foundation

Shared patterns support future functionality without redesigning every state.

Closer collaboration

Detailed interaction decisions reduced ambiguity during implementation.

Scalable structure

The model can grow with additional agent capabilities and administration needs.

11 — REFLECTION

Lessons from designing inside uncertainty

This project reinforced the value of clarifying technical concepts before visual conventions are fully established. The most important design challenge was not visual complexity, but creating a clear mental model that helped users understand how agents, skills, actors, state, and credentials relate.