I help companies turn complex products into clear brands, intuitive experiences, and cohesive go-to-market systems

Olena Kholina

Design Lead / Fractional creative director

12 years of experience

I help companies turn complex products into clear brands, intuitive experiences, and cohesive go-to-market systems

Olena Kholina

Design Lead / Fractional creative director

12 years of experience

Recent Projects

Skills

Brand Design

Product Design

Design Systems

Art Direction

User Experience (UX)

AI Product Design

Artificial Intelligence (AI)

Visual Design

Creative Direction

Brand Strategy

Web Design

Marketing Design

Design Strategy

Tech Stack

Experience

Brand Designer

May 2026 – Present

Partner with leadership and marketing to shape Newo.ai’s enterprise AI brand and go-to-market experience. Design across web, campaigns, sales materials, events, and reusable systems—turning ambiguous requirements into clear, production-ready outcomes.

Newo.ai

San Francisco Bay Area · Remote

Product Designer

Jun 2024 – May 2026

Led product design for a major website and CMS migration from discovery through MVP launch. Created the requirements, responsive experience, and scalable design system, helping drive an almost 30% increase in returning users.

VentureBeat

San Francisco Bay Area · Remote

Art Director

Jan 2022 – Present

Shape the visual identity and creative direction of a San Francisco AI community and events platform. Develop distinct event concepts across campaigns, presentations, environmental graphics, social content, and merchandise while maintaining a recognizable brand system.

MadHats

San Francisco Bay Area

Founder & Creative Director

Dec 2020 – Present

Lead a photography and creative practice serving technology companies, conferences, investor communities, and brand activations. Translate atmosphere, identity, and business goals into editorial imagery for press, campaigns, websites, recruiting, and internal communications.

Sixtynice

San Francisco Bay Area

Marketing Designer

Mar 2023 – Aug 2024

Created customer-facing design for an AI-powered property survey platform across campaigns, sales materials, presentations, and digital experiences. Translated technical capabilities into clear communications while connecting product, marketing, and brand expression.

Yembo

San Diego, CA · Remote

Product Designer

Aug 2023 – Jan 2024

Designed and delivered MVP interfaces for a platform that enables users to create AI agents. Moved rapidly from prototypes and user testing to refined solutions, partnering with product and engineering for clear handoff and launch-ready execution.

Newo Inc.

San Francisco Bay Area · Remote

Product Designer

2024

Partnered directly with the founder to take an outfit-inspiration app from initial concept to App Store launch. Defined core flows, user experience, visual direction, and interface system for a coherent, launch-ready consumer product.

Projector App

San Francisco Bay Area