Fractional design for tech and AI companies — diagnosis first.

Olena Kholina

Design Lead / Fractional creative director

12 years of experience

Fractional design for tech and AI companies — diagnosis first.

Olena Kholina

Design Lead / Fractional creative director

12 years of experience

Work With Me

Every engagement starts the same way, regardless of size: I look at what you have — brand, product, marketing surfaces, and how design decisions get made between them — and tell you where the inconsistency actually enters. Sometimes that diagnosis costs you a rebrand you thought you needed. Usually it saves you from one. What follows depends on the shape of your problem, not a menu.

Clients

Logo of uilogos
Logo in velocity
Minimalist black-and-white keyboard with piano-style keys on a pure white background.
Minimalist black-and-white cosmetic tube with horizontal stripes, centered on a white background and casting a long shadow.
Logo of asgardia
Logo of nirastate

Flow

01

ART DIRECTION

Visual direction

Type rules

Layout system

I set the visual direction for a brand or a project. That includes references, layout rules, typography choices, and the overall look and feel—so every page and asset follows the same logic.

02

BRANDING

Brand basics

Visual system

Simple guidelines

I build or refine your brand identity so it's clear, consistent, and practical. You get the essentials done properly: foundations, usage rules, and a system that can grow with your needs.

03

MARKETING

Campaign assets

Landing pages

Content templates

I design marketing assets that communicate quickly and look consistent across channels. This can include campaign concepts, landing pages, social content, and a repeatable system for your team.

04

WEB DEVELOPMENT

Responsive build

Clean code

Fast loading

I design and build websites that are fast, responsive, and straightforward to maintain. I focus on structure first, then details—so the site works well now and still works well later.

05

EDITORIAL

Article layouts

Clear hierarchy

Reading rhythm

I create editorial layouts for content-heavy pages like journals, case studies, and guides. I focus on readability, hierarchy, and rhythm—so content feels organized and easy to scan.

01

ART DIRECTION

Visual direction

Type rules

Layout system

I set the visual direction for a brand or a project. That includes references, layout rules, typography choices, and the overall look and feel—so every page and asset follows the same logic.

02

BRANDING

Brand basics

Visual system

Simple guidelines

I build or refine your brand identity so it's clear, consistent, and practical. You get the essentials done properly: foundations, usage rules, and a system that can grow with your needs.

03

MARKETING

Campaign assets

Landing pages

Content templates

I design marketing assets that communicate quickly and look consistent across channels. This can include campaign concepts, landing pages, social content, and a repeatable system for your team.

04

WEB DEVELOPMENT

Responsive build

Clean code

Fast loading

I design and build websites that are fast, responsive, and straightforward to maintain. I focus on structure first, then details—so the site works well now and still works well later.

05

EDITORIAL

Article layouts

Clear hierarchy

Reading rhythm

I create editorial layouts for content-heavy pages like journals, case studies, and guides. I focus on readability, hierarchy, and rhythm—so content feels organized and easy to scan.

Flow

Process:

4 steps

Duration:

~ 1 month

Discover

Understanding your challenge, your audience, and what success looks like for you.

25%

Design

Ideas take shape. I explore directions, test concepts, and refine until it feels right.

50%

Build

I develop the final product with attention to every detail and technical precision.

75%

Launch

I manage the launch, provide training if needed, and ensure a smooth transition.

100%

Price

Premium

Limited availability

Ideal for brands that need regular creative work.

$1K

/month

Flexible working hours

3 active projects at a time

2 Marketing campaigns

Zoom meetings and live events

Popular

Project

I'll tailor the quote to your timeline and budget.

$1.4K

/project

Web design & development

Brand identity design

1 project

3 Marketing campaigns

FAQ

Do you take on small projects?

I'm flexible. Whether you need a complete identity or just a standout landing page, I'll tailor my process to fit your scope — without compromising quality.

Can you work with an existing brand?

Yes — I love working with existing brands. Whether you have a full identity system or just a logo and a color palette, I can build upon your foundation and create visuals, campaigns, or digital experiences that stay true to your brand while elevating it in fresh and strategic ways.

What’s your typical project timeline?

It depends on the size and complexity, but most projects take 2–6 weeks. I'll always set clear milestones before we start — no surprises.

What happens after I reach out?

I'll reply within a day or two to learn more about your project. If it's a good fit, I'll suggest a quick call to discuss scope, timeline, and next steps.

Do you offer free consultations or discovery calls?

Yes, I do! Once I understand a bit about your project, I'll set up a short call to explore how I can help — no pressure, no strings.

Can I reach out if I’m not sure what I need yet?

Absolutely. Whether you have a clear brief or just a loose idea, I'm happy to explore it with you. No pressure — just a conversation.

Free 20-min intro call

Tell me what feels broken.

Company, stage, what's drifting, timeline. I'll send you my first read on the cause before we talk scope. Evaluating me for a role instead? Try Hire Me.

Free 20-min intro call

Tell me what feels broken.

Company, stage, what's drifting, timeline. I'll send you my first read on the cause before we talk scope. Evaluating me for a role instead? Try Hire Me.

Free 20-min intro call

Tell me what feels broken.

Company, stage, what's drifting, timeline. I'll send you my first read on the cause before we talk scope. Evaluating me for a role instead? Try Hire Me.